The Year-Round Gifting Calendar for Ecommerce
Holiday gifting is only part of the opportunity. A year-round calendar helps you plan campaigns and capture every occasion.
Consistent gifting revenue comes from predictable planning. When you map out 12 months of occasions, you can align content, inventory, and messaging without last-minute stress.
Start with core gifting pillars
Build your calendar around a mix of seasonal holidays, personal celebrations, and corporate moments.
- Seasonal: Valentine's Day, Mother's Day, holidays
- Personal: birthdays, anniversaries, graduations
- Corporate: employee appreciation, onboarding, client gifts
Build a six-week launch plan for each occasion
Most gifting campaigns perform best with a predictable rhythm.
- Week 6: Publish SEO content and update gift guides.
- Week 4: Launch email campaigns and paid ads.
- Week 2: Highlight shipping deadlines and gift wrap.
- Week 1: Focus on last-minute and digital options.
Keep an always-on gifting layer
Even between holidays, keep gift messaging visible so shoppers can send gifts year-round.
- Permanent "Send as a gift" option on product pages
- Monthly gift guide updates
- Gift reminder email signup
- Quick links to top gift categories
Align inventory and operations early
Calendar planning helps you forecast demand and avoid stockouts.
- Review top gift SKUs from the prior year
- Order packaging supplies ahead of peak seasons
- Adjust staffing for high-volume weeks
Measure each occasion like a campaign
Use consistent metrics to identify which gifting moments are worth scaling.
- Revenue per occasion
- Gift conversion rate and AOV
- Email and paid campaign performance
Plan once, win all year
A year-round gifting calendar removes guesswork and builds a repeatable growth engine. When every occasion is planned, gift revenue becomes dependable.
